It’s already September! Watch and wait..

September arrives and this month we believe is special for many of us because it means getting back to the routine. The month of September was marked in our childhood memories, as the month of receiving the new backpack, new books, pens, pencils…

This week, as we begin the preparation for another end of the year, we remind ourselves that, however, stopping, silencing our minds from so many daily occupations and so many routine demands is fundamental for mental, emotional, physical, organic and spiritual health.

The entry in September also starts a new cycle of resolutions that tells us: “watch and wait.”

Because September, also the month of the bible, was instituted by the Catholic Church with the aim of announcing the word of God and encouraging Christians to evangelize.

A little over a year and a half and we stopped again to work on the construction of this brand book: our “bible” or visual and conceptual guide that will dictate the way forward. Then, we will outline new pillars for the brand, the new innovations, how everything should behave in all communication and a little more.

“In the morning sow the seed on the ground and continue in the evening, because you do not know which seed will grow, whether this one, or that one, or even all of them.”

Ecclesiastes 11:6

So watch and wait!

Treze, 2022.