“MagentaVerse” Color of the Year 2023

Viva Magenta is the color of 2023 and it is to use – and abuse – this tone in the day to day of your faith.

After a bluer tone defining 2022, Viva Magenta is the protagonist of 2023. From beauty to technology, passing through your faith, this color will make your day to day more colorful and will help you to discover a best version of yourself.


Take a deep breath, close your eyes, envision good things and dress in faith with color: courageous and fearless!

It’s not a color that goes unnoticed and it certainly won’t be for everyone, but if you can’t remain indifferent to trends, here’s an excuse to give color to your faith and get out of your comfort zone.

Watch the video about this color here.

This color reconnects us to the original matter, invoking the forces of nature, galvanizing our spirit, helping us to build our inner strength.

With this pulsating faith, celebrate with joy and optimism, because you deserve so much.

Treze, 2023.

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